If you’re curious about the differences between YouTube vs. Rumble – such as which will bring you the most ad revenue as a video content creator, you should definitely keep reading! In this comparison breakdown, we’ll discuss:
- The pros and cons of the two platforms
- Comparisons of ad revenue
- Audience size
- User interface
- And more
So, let’s determine which online video-sharing platform will be best for you as a creator in the online video industry.
YouTube vs. Rumble: Comparing Ad Revenue
The main difference between Rumble and YouTube is how they monetize their content. This dramatically impacts potential earnings for creators. We compare Rumble vs. YouTube advertising revenue below.
YouTube Monetization
YouTube’s Partner Program is how creators monetize their content and earn money on the platform. Unlike Rumble, YouTube has video monetization requirements creators must meet before they can start earning money.
Before they will pay creators, YouTube makes their creators make and share videos without earning money from the ads they place in their videos. YouTube can place ads on your videos without you even being eligible for monetization. This is a point of contention for some creators.
Monetization requirements for joining the YouTube Partner Program include having:
- 1,000 subscribers
- 4,000 hours of watch time in the last 12 months or 10 million Shorts views in the last 90 days
Reaching 1,000 subscribers is the main hurdle creators face when trying to achieve YouTube monetization. This requirement sometimes deters new creators from continuing with this endeavor. Learning how to increase YouTube subscribers is a key part of creators’ journeys on the path to start earning money from their quality content.
Between the two platforms, YouTube has more monetization requirements than Rumble.
YouTube Partner Program
So, how does YouTube pay its creators?
The YouTube Partner Program will pay creators based on a revenue-sharing model.
Ads are served on your video content, and creators earn a percentage of the ad revenue. This monetization method means you could earn a lot of money as your videos gain popularity. After you start monetizing, earning YouTube passive income is a great way to earn more money as a creator.
Rumble Monetization Options
When learning how to make money on Rumble, creators are often surprised at the monetization options that are readily available to them.
Unlike YouTube, Rumble offers immediate monetization options for its creators. It doesn’t have subscriber or watch time requirements. Having this ability to immediately start monetizing your videos gives Rumble an advantage that other platforms don’t have.
Monetization opportunities are instantly available for Rumble creators.
You can earn money in several ways as part of the Rumble Partner Program. These include:
- Rumble Player Revenue: Rumble also offers a revenue share model for its creators. Videos on Rumble earn money based on engagement, not only views. Creators will earn money based on comments, likes, shares, views, and more. The overall engagement on your video plays into the share of the advertising revenue you will receive.
- Video Licensing Deals: Creators can also increase their earnings by receiving video licensing deals. If a third party licenses your videos, you earn a percentage of the licensing fee. Fees are based on the terms discussed in each licensing agreement.
- Platform Partnerships: Rumble partners with other high-traffic websites and large companies, including Yahoo, Xbox, MSN, and more. When your videos are syndicated through these platforms, creators will earn a percentage of the revenue from these deals.
- YouTube Monetization: That’s right, Rumble has a channel on YouTube. Rumble will feature its creators on their YouTube channel. If your videos are featured, you will earn a cut from the ad revenue your video generated.
While YouTube monetization is limited to revenue share, Rumble offers its creators many more options. The additional monetization opportunities also present unique options for creators to feel like they have full control over their income streams.
When deciding between Rumble and YouTube, their vastly different monetization methods are the main factors to consider. The additional effort in reaching 1,000 subscribers can pay off in the long run for successful YouTube creators. But, the hard work required to reach 1,000 subscribers can feel daunting.
User Experience on Each Popular Video-Sharing Platform
What are the Rumble and YouTube differences when it comes to user experience?
YouTube User Experience
Since the platform has been around since 2005, many of its users have been consuming content on the platform for a very long time.
It’s undeniable that YouTube has played a key role throughout the history of vlogging. For many people with a free account, YouTube is the video platform where they watch a variety of videos during both their childhood and adulthood.
This storied history means many users already have a deep familiarity and comfort with the platform. Going to YouTube’s website to watch video content is likely second nature to many people. On the other hand, migrating to a new platform like Rumble can take a mindset shift for viewers.
Combined with a user interface that’s easy to navigate, YouTube offers a user-friendly experience.
Additionally, YouTube offers faster server speeds than Rumble. With such a powerhouse parent company (Google), it’s nearly impossible to beat YouTube’s server speeds.
Additional Social Options
YouTube also offers other ways for creators to connect with their audiences. Additional social aspects of the platform include:
- Shorts: An alternative to TikTok, YouTube Shorts are 60-second videos designed to drive traffic to your long-form videos.
- Posts: Creators can post short-form content and pictures directly to their subscribers. This feature is great for teasing upcoming content, alerting subscribers to new videos, and making channel announcements.
These additional features give creators unique ways to drive more traffic to their videos and easily communicate with their subscribers.
Rumble User Experience
Rumble also offers a user-friendly experience for its creators and viewers.
Watching videos on Rumble and YouTube is a very similar experience. The user interface appears to be almost the same as YouTube. The YouTube similarities are striking.
Additionally, Rumble operates on their own server. While this does translate to slower server speeds, they can still provide a great user experience when hosting live streams. This is imperative for gamers and other types of influencers. If live streams are a major part of your content strategy, Rumble could be a great platform for you to try.
Rumble also takes additional measures to help creators target their audience. This includes customized tags and a streamlined process to upload videos. If audience targeting and an easy upload process are important to you, Rumble could be your platform.
YouTube vs. Rumble: Comparing Audiences
How do audience size and engagement compare Rumble and YouTube? This is a major part of deciding which platform to upload videos to and spend your precious time on.
Audiences on YouTube
One of the key differences when comparing YouTube vs Rumble is the audience size on each video platform. When you look at the most visited websites worldwide, YouTube consistently ranks in the top two positions.
YouTube has a vast user base with billions of users on its video platform. When comparing YouTube vs Rumble, YouTube remains superior regarding user base size and monthly active users.
Viewership on Rumble
Rumble has a significantly smaller user base than YouTube. However, this can entice new creators because they can grow on the platform. After all, it becomes too big. The earlier you join new video platforms. You can become one of those larger creators because there’s less competition.
The platform’s main goal is to lift up smaller and newer creators with an edgy or alternative viewpoint. The platform likes content that goes against mainstream opinions and views. This can potentially translate into a viewership that’s looking for a specific type of content that may or may not align with what you’re creating.
One of the best parts of Rumble being a newer platform is that you can upload your existing YouTube content and earn money immediately. If you want to earn more money as a creator, this is a great option.
Comparing the Pros and Cons of Rumble vs. YouTube
We break down the key differences to consider when comparing Rumble vs. YouTube below.
YouTube Pros and Cons
Pros:
- YouTube is one of the most visited websites in the world, so it offers a huge user base that large and small creators alike can tap into. YouTube has a significantly wider audience compared to Rumble.
- YouTube offers a diverse range of content in its vast video library. Just how many videos are on YouTube? There’s so much content to choose from, including video essays, travel vlogs, tutorials, and so much more. Smaller channels can take advantage of the specific niches available to them.
- YouTube offers a user-friendly experience that is easy to navigate. You don’t have to be highly experienced in video software to use the platform. YouTube also offers unmatched server speeds that are faster than Rumble’s.
Cons:
- The downside to having a wider audience on YouTube is that it also means it’s more competitive as a content creator. You have to fight for attention against so many other creators and a large library of content for them to choose from.
- Achieving YouTube monetization can feel like a difficult task to accomplish. They have strict monetization requirements that video creators must meet before earning money from the platform.
- YouTube’s algorithm appears to prioritize larger channels in search results. This makes it harder for newer channels to receive organic search traffic from initial videos.
- Some creators report being demonetized, receiving copyright claims, or even being banned from the platform entirely. YouTube’s policies allow them to demonetize and delete videos at their discretion without providing a reason.
Rumble Pros and Cons
Pros:
- The biggest pro to posting video content to Rumble is that the platform offers immediate monetization. Rumble also provides various options for monetization in addition to revenue share. Options include licensing, platform partnerships, and YouTube revenue.
- Founded on promoting small creators, Rumble’s algorithm appears to promote small and large creators equally in organic search results. Between Rumble and YouTube, Rumble offers an alternative approach that can be beneficial to new vloggers.
- Rumble offers security to its users by taking a strong stance against copyright infringement claims. Theoretically, being demonetized or banned from the platform is significantly less likely.
- Rumble promotes itself as a safe haven for free speech, alternative viewpoints, and creators that go against the status quo.
Cons:
- Rumble has a significantly smaller number of users compared to YouTube. Additionally, their alternative audience might not be your target audience. Due to its edgier reputation, your audience might not be spending time on Rumble yet.
- As the Rumble platform continues to grow, the algorithm will most likely evolve over time. And this potential evolution brings a lot of unknowns.
- Rumble has a slower server speed when compared to YouTube.
Rumble vs. YouTube in Conclusion
Ultimately, choosing between Rumble vs. YouTube comes down to your goals for your video content. Now that you have a breakdown of the differences and pros and cons, you can make an informed decision for your own channel.