The Best Viral Referral Marketing Tool in 2024

If you’re looking to boost your e-commerce store’s sales, you’re probably interested in referral marketing. Referral marketing is a powerful way to get new customers because it uses word-of-mouth from existing customers. And ReferralCandy is a popular platform to help you set all of this up!

With ReferralCandy, you can publish your referral program, track campaigns, integrate email marketing, and more!

In this ReferralCandy review, you’ll learn more about:

  • What ReferralCandy is and how it works
  • Features
  • Pricing
  • Who ReferralCandy is best for 

Plus learn about some ReferralCandy alternatives, and in the end, have the info you need to make an informed decision about using ReferralCandy for your referral marketing campaigns.

ReferralCandy Review

  • Ease of Use

  • Stability

  • Customer Service

  • Price


ReferralCandy is a referral marketing software tool that helps companies create and execute referral marketing campaigns. It’s one of the most affordable options compared to competitors. There are multiple features that make a lot of sense, including fraud detection. Learn more about ReferralCandy here!


  • Affordable
  • Lots of great features
  • Quick setup


  • Mixed reviews on customer service

ReferralCandy Review: Overview

ReferralCandy is a referral marketing software built to help e-commerce businesses get new customers through word-of-mouth marketing.

Online stores can create and manage referral programs, incentivizing customers to share the business with their friends and family. 

Then, on the backend, ReferralCandy helps you monitor and track the results and reward customers for their referrals.

You can automate the entire process, which makes it hands-off for you.

ReferralCandy connects with platforms like:

  • Shopify
  • WooCommerce
  • BigCommerce, and
  • Magento

Custom APIs and integrations are also available.

ReferralCandy is used by thousands of companies to grow sales through word-of-mouth marketing.

How Does ReferralCandy Work?

When visitors become customers, they’re sent an automated email inviting them to join the referral program.

You incentivize their referrals with rewards. For example, coupon codes, gifts, and cash. 

For example, Instacart offers a referral program that pays you $10 for each friend you refer (the friend also gets $10 when they place their first order).

Customers are given a unique referral link to share with their network. Sharing is possible through email, social media, and other ways. You’ll pay referral commissions to customers for new referral sales that happen as a result of their share!

ReferralCandy makes creating viral referral marketing campaigns easy with a streamlined dashboard and easy-to-use navigation. There’s also built-in fraud detection that can spot and ban suspicious transactions like self-referrals or referral links shared on coupon sites.

The referral program you create for your business can be customized to fit your needs and ReferralCandy integrates with the marketing tools you’re already using, like Shopify, Klaviyo, Google Analytics, and others. 

Detailed analytics let you dive deep into your store’s referral marketing campaign to look at metrics like:

  • New customers referred
  • How much revenue was generated from referrals
  • Who referred new customers

These actionable insights are incredibly helpful because you can use this data to help you make decisions about your marketing strategy. 

ReferralCandy is super powerful and one of the best referral software tools for growing your business. 

Let’s check out the features next.

ReferralCandy Review: Features

ReferralCandy has a suite of features and tools available to help make your referral marketing campaign successful, giving you the data you want and making the entire operation as easy to run as possible.

Here are some of the core features you can expect from ReferralCandy:

  • Integrations
  • Automated referral tracking
  • Customization
  • Fraud detection
  • Analytics and Reporting


As mentioned, ReferralCandy integrates with some of the largest e-commerce platforms in the world, including:

Plus, custom API and advanced integrations are also available.

Automated Referral Tracking

The entire referral tracking process is automated. You can easily track referrals, manage rewards, and identify where referrals are coming from. 

Customizable Incentives

There are no cookie-cutter rewards you have to choose from. Instead, customizable referral incentives are available.

Companies can offer their customers an array of incentives, like:

  • Coupon codes
  • Promo links
  • Gift cards
  • Cash rewards

This makes the referral program desirable to customers and offers a lot of flexibility to the company as well. 

Companies are getting very creative with the rewards they offer customers for their referral marketing campaigns, like Harry’s, which offered a year’s worth of free shaving for referring 50 friends to the company during their launch!

You can also offer customers many creative, unique referrals to incentivize their efforts!

Fraud Detection

Built-in fraud detection features are a great option because they help businesses prevent fraudulent referrals. Fraudulent activity can be detected, so fake referrals can be spotted and not rewarded.

Analytics and Reporting

See your performance metrics and analytics to measure your marketing campaign’s effectiveness and adjust your referral marketing campaign as needed. 

From start to finish, ReferralCandy offers many amazing features to help you reward customer loyalty with their referral marketing tool. 

ReferralCandy has all the tools to support your marketing needs and help you plan and execute an incredible customer referral program. 

Let’s check out pricing next.

ReferralCandy Review: Pricing

With ReferralCandy, you have 3 paid plans to choose from, with a free 14-day trial on any of them. Monthly and annual billing are available, with 20% off the Premium and Plus plans for annual billing.

Paid plans start at $59/month.

Premium: $59/month

This is the base plan, and it includes features like:

  • Unlimited customers
  • Unlimited emails
  • Unlimited rewards 
  • Unlimited campaigns

Plus: $299/month

In Plus, you get everything in Premium, plus features like:

  • Premium support 
  • Dedicated account manager

Enterprise: contact ReferralCandy For Pricing

Get everything in Plus, along with features like:

  • Custom features and custom integrations
  • Consultant review

ReferralCandy Review: Who Is ReferralCandy For?

ReferralCandy is for e-commerce businesses looking to increase their sales through referral marketing. Referred purchases are rewarded through ReferralCandy’s referral marketing software based on your chosen custom rewards.

Because ReferralCandy caters to businesses of all sizes, small, intermediate-level, and enterprise businesses can all be excellent candidates for this referral software.

It’s ideal for businesses that want to incentivize their customers to refer their friends and family to their stores. Rewards such as discounts, cash, or store credits can be offered, turning your loyal customers into brand advocates. 

Because ReferralCandy is built for e-commerce businesses, it’s a great solution for growing your customer base and increasing sales.

It works for all online businesses, regardless of the platform used.

Because referral marketing is so effective, it brings a wealth of benefits to e-commerce businesses:

  • Increase sales and revenue
  • Customers are rewarded by their referrals to friends and family
  • Grow the customer base
  • Reduce customer acquisition costs

If this aligns with your goals, ReferralCandy is definitely an option for you.

But they aren’t the only player in this space.

Next, let’s look at ReferralCandy alternatives to see what other options exist and see if ReferralCandy really is the best!

ReferralCandy Review: Alternatives

While ReferralCandy is one of the most popular options for referral marketing, they aren’t the only choice. Here are some other referral marketing software tools to consider:


InviteReferrals is another referral software that helps companies get new customers through referral marketing on mobile apps, websites, and social media.

You can create custom referral campaigns, set up reward incentives, and then track the campaign performance in your dashboard.

You’ll get detailed analytics showing you all the information you want.

For example, metrics like clicks, conversion tracking, and more are available.

Customers get many different options to share your company with their family and friends. For example, social media like Facebook and Twitter, WhatsApp, mobile SMS, email, and other ways.

The referral program is automated, including steps from enrollment to email notifications. Integrations with tools like Shopify, Magento, Storenvy, WooCommerce, and others are available.

There’s a free 14-day trial and paid plans start at $99/month, according to this source.

Smile is a loyalty rewards program home to over 100,000 businesses building loyalty rewards programs for their customers.

They work best with small to medium-sized companies integrated with e-commerce platforms like Shopify, Magento, and WooCommerce. 

Smile helps you build a custom loyalty program that rewards customers for making purchases, referring friends, and engaging with your company on social media. Because of the built-in flexibility, companies can choose rewards like freebies, discounts, or exclusive event access. 

The three core features are:

  • Points: Customers are rewarded with points. For example, the more they spend, the more points they earn. Then, those points can be redeemed for rewards like free products, free shipping, gift cards, etc.
  • VIP: Create a tiered rewards program with VIP-level customers who get the best rewards and exclusive benefits.
  • Referrals: Set up a referral program to turn your customers into brand advocates. Offer incentives to share your company with their friends and family.

Using Smile is a great way to improve customer loyalty and retention at your company because of its loyalty reward options. Your referral program with them is customizable, and you can set it up to align with your needs. 

There’s a free plan available, and paid plans start at $49/month.


Yotpo is for e-commerce retention. They help businesses get repeat shopper sales through customer reviews, ratings, and photos.

Yotpo also has a referral program that encourages customers to refer their friends and family to your company. It is easy to set up and integrates with popular e-commerce platforms like Shopify, Magento, and WooCommerce.

The features include:

  • SMS: Level up your SMS campaigns with targeted, relevant messages
  • Referrals: Create referral campaigns that reach current customers and incentivize them to spread the word about your brand to their network. Offer incentives for various actions, such as purchases, reviews, and social follows.
  • Email: Save money by switching to Yotpo’s email marketing and make more money from each email you send.
  • Reviews and UGC: Collect customer content and reviews to use the power of social proof to fuel sales.
  • Subscriptions: Use Yotpo to add subscriptions to your store.

Yotpo can be Used for many different purposes. In addition to offering referral marketing, It also has unique customer relationship-building options to build long-term retention. 

Pricing starts at $828/month for up to 3,000 monthly orders because it includes all products.

For referral marketing only, Yotpo offers a free forever plan with basics like a points-based campaign and referrals. Paid plans start at $199/month and include more customer referral options, fraud prevention, and other features.

ReferralCandy Review: Bottom Line

ReferralCandy is a great referral marketing tool because it’s proven to grow sales using word-of-mouth and customer referrals. It simplifies the process of launching and monitoring your customer referral program.

Some of the best referral program ideas are fueled by tools like ReferralCandy.

One of the best features I like is the ability to automate the referral process. It saves you a lot of time and effort. The fraud detection system is necessary, and it’s great to have it in place to guard against fraudulent referrals.

Overall, ReferralCandy is a reliable, effective tool for companies to grow their customer base through referral marketing. And it’s a wise choice for businesses of all sizes to use.

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