Five Tactics To Promote Your Book And Thought Leadership Online

By Vikrant Shaurya, CEO of Authors On Mission, helping entrepreneurs and professionals write, publish and market their books.

As more people turn to the internet to discover books and get to know upcoming authors, it only makes sense for you as a business leader to publish or promote your books and thought leadership online.

But with the abundance of online marketplaces like Amazon and Google Books, it can become easy to lose yourself and get confused about what platform is the best to showcase your work.

If you ever find yourself in this situation, I hope that this comprehensive guide can help get you back on track and unleash the full potential of digital marketing.

The Emergence Of Digital Marketing In Book Promotion

The publishing industry has undergone a major shift in recent years in terms of book marketing. As more people consume online content and draw recommendations from influencers—authors and publishers must elevate their promotion efforts to create personalized and targeted content in the digital realm.

Because of this, I believe that devoting a team dedicated to driving online book sales and increasing your online discoverability can be an ingenious initiative to benefit you in the long run.

Effective Digital Marketing Strategies For Business Leaders

Digital advertising campaigns are typically cost-effective and fairly easy to navigate, but there are certain things to keep in mind:

1. Take advantage of social media marketing.

Social media lets you promote your business brand and book to a worldwide audience for little cost. Popular sites include Facebook, X (formerly Twitter), LinkedIn, Instagram, YouTube and TikTok.

In my experience, LinkedIn and X work best for business-focused content. Still, Instagram is a great platform to build your brand visually, and YouTube and TikTok are have strong communities for your creative videos and thought leadership related to your published materials.

I believe it’s important to post often using eye-catching photos and videos; make sure to ask readers to share reviews and fan art to help build a community. While social media is cheap compared to other ads, the challenge is making engaging content that people share everywhere. Use contests, work with influencers and follow trends to grow your reach.

2. Establish an SEO-optimized author website.

Creating an SEO-optimized author website can be a smart marketing move because it allows for a clear space to explore your work and writing style.

Your website should showcase your expertise, professional credentials and qualifications. It should also highlight any media features and public appearances you’ve had for credibility. Lastly, I encourage you to include positive quotes and reviews as “social proof” of the efficacy of your thought leadership.

Here are some of the pages to consider for your website:

• Homepage. This is the first page that visitors so make it as intriguing and engaging as possible. Look to feature a large cover image of your latest book, positive influencer quotes and links to services.

Use a clean design and consider including your author’s headshot. For business book branding, specifically, you want to highlight your credentials, media logos and industry expertise. Based on your homepage, make sure to maintain consistent branding throughout the design elements of your website.

• Books page. Make sure to have a dedicated section to publish details about your books and other articles such as summary, pricing and reviews.

• Blog. Although optional, posting blogs can significantly assist your website’s SEO strategies as it can build readership and engagement.

• Contact us page. I find that it is a must to include a contact form and email addresses to allow people to reach you.

• About page. While the homepage gives readers a preview of who you are as an author, the about page is where you can truly demonstrate your work and include more detail about yourself.

Throughout your website, incorporate SEO strategies like keyword research, link building and landing pages to help grow your audience organically and improve your search engine rankings.

3. Use email marketing.

Along with a webpage, I find that email marketing is an essential digital promotion tactic. Use it to send promotional newsletters, offer exclusive discounts, invite others to book launch invites and welcome new subscribers.

Use can also use emails to announce media appearances, offer exclusive book discounts and maintain a consistent, polished brand design to build corporate credibility.

4 Use affiliate marketing.

Affiliate marketing allows users to generate passive income by monetizing their content—blogs, TikTok viral videos, Instagram reels—and receiving a commission for every purchase made through their affiliate links. It’s the latest wave in influencer marketing that you can use to elevate your digital campaign.

As a business author, you can partner with influencers to promote your book to their followers and allow existing readers to earn commissions by promoting your book. Work with other authors or businesses in exchange for promoting each other’s books to reach new audiences. Paying commissions through affiliate marketing can increase the visibility, sales and credibility of your book.

5. Explore marketing automation and AI assistance.

Modernity comes with convenience, and with the help of marketing automation tools and AI software, you can dedicate more time to publishing new titles and improving your writing skills.

These tools can also help address issues related to lead generation and keeping your followers engaged by automating monotonous and basic tasks such as emailing newsletters, scheduling social media post and generating data-driven reports.

You can also leverage AI writing tools to create social posts and book sections. When choosing AI tools, make sure to consider reviews, integrations, scalability and data privacy policies; you always want to start by testing out new tools before full implementation.


By embracing emerging technologies and innovative strategies to enhance your visibility in the digital space, you can unleash your full potential as a thought leader within your industry.

Whether you create an author website to target a specific niche, become a viral sensation on social media platforms, or harness AI functionalities, nothing is stopping you from simultaneously improving your skills as a writer and welcoming the changes that come with digitization.

Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *


© 2024 · AIVision