Which Amazon Seller Tool Is Best in 2024?

Jungle Scout vs Viral Launch? Which Amazon seller tool is the winner? These two tools are some of the top in the industry for helping sellers in their Amazon businesses. For new or existing sellers, using a tool like Jungle Scout or Viral Launch can help take your Amazon store to the next level.

In this comparison, we’ll look at Jungle Scout vs Viral Launch to see which tool is the best.

You’re going to learn about:

  • Differences and similarities between Jungle Scout vs Viral Launch
  • An overview of each tool
  • Features
  • Pricing
  • Pros and Cons
  • Our recommendation

Let’s get into it!

Jungle Scout vs Viral Launch: Key Differences

Here’s what you should know…

  • Jungle Scout is the cheaper option of the two, and it’s a good option for Amazon sellers who are on a budget
  • Both software tools have similar features like listing analyzer, market intelligence, keyword tools, and competitor intelligence, but Viral Launch has a few more impressive options they offer, like a variety of tools that use AI assist, for example
  • For beginners, you’ll like Jungle Scout. It has a bunch of helpful features to aid in the growth of your business without feeling too overwhelming, which you might feel with Viral Launch
  • Viral Launch is the perfect option for advanced Amazon sellers who are looking for heavy-duty tools to dominate the market

Jungle Scout Overview

Jungle Scout is Amazon seller software to help make the process easier for finding a profitable product, easily creating your product listing, and getting more sales. You can get help with everything from product research to keyword analysis, rank tracking, product and supplier databases, and competitor intelligence.

I was surprised to learn that sellers who used Jungle Scout grew by an average of 367%, according to the site!

Starting an Amazon store can be a lucrative business. Beginners and experienced sellers can make money on Amazon by selling goods online.

Spencer himself made over $800,000 in his Amazon business selling unique products!

And, in this case study, you can see how selling on Amazon FBA earned over $4,000 in 30 days!

But it’s not without its challenges:

  • What products do you sell?
  • What are the right keywords to use in product listings?
  • How is the competition ranked?

You can get all these questions and more answered by diving into the data with a tool like Jungle Scout. 

You’ll like that the Jungle Scout features are relevant, pretty easy to use, and great for beginners.

For example, going through the Jungle Scout launch process will be a streamlined, easily understood experience. They walk you through all the process steps, from finding the right supplier to creating your product listings and even getting early customer reviews!

Viral Launch Overview

Viral Launch is an Amazon FBA seller tool that has helped thousands of six-figure and seven-figure sellers grow and scale their businesses.

Viral Launch is a one-stop-shop shop for all your Amazon selling needs, from market intelligence to keyword discovery, listing builder, and listing analysis, plus more tools.

Viral Launch will drill deep into the analytics, uncovering the insights and product data you’re looking for.

Some of the top Viral Launch features include:

  • Market intelligence, which plays a major role in product research and estimating sales
  • Competitor intelligence lets you spy on your competitors so you can see their products and product performance
  • The listing builder assigns an opportunity score to your listing and keywords to help you maximize your reach
  • PPC campaign manager to set up and manage your advertising campaigns

They have plenty of options for users who need help finding a profitable product to sell, getting help with the product listing process with listing optimization, and other key features they offer.

Jungle Scout vs Viral Launch: Features

Let’s dive into the features to see how Jungle Scout and Viral Launch compare.

Jungle Scout Features

Jungle Scout offers a ton of different features to help grow your sales. 

For product research, you’ll be able to do things like:

  • Do side-by-side product comparisons
  • Track sales in real-time
  • Discover profitable products
  • Access their product database to explore product ideas

For new sellers, here’s a list of Amazon products you can sell (approved product categories).

Next, the rank tracker helps track keyword performance over time. You get to see competitor-ranked keywords, and you’ll have access to metrics like rank history, easy-to-rank keywords, top 10 keywords, indexed trending-up keywords, and more.

Once you’re ready to prepare your Amazon listing, you can use Jungle Scout’s listing builder to help you create your product listing. 

They even offer a new AI Assist feature, which helps generate a headline, description, and features list. This is perfect if you get stuck with writer’s block during the listing creation process.

For sales and advertising, you’ll be able to track Amazon fees you’re accruing and paying and get an AI-based profit analysis. If you’re running ads, their streamlined ad dashboard gives you all the information you need about your advertising campaigns:

  • Compare organic sales to ad sales
  • Measure the effectiveness of ads running
  • Access key insights and important metrics about your advertising campaigns

Viral Launch Features

When you kick off the product research process with Viral Launch, you’ll be happy to use the collection of tools they offer users.

First, you’ll use their product discovery tools to search many different Amazon product opportunities to help you find the right products for your storefront. Conduct market intelligence to see what products are trending and gain helpful insights about competitors.

Built-in tools like the calculator help you see your costs upfront, so you know how much product to buy and can gain insight into potential profitability.

Next, you can perform keyword research to find high-volume, low-competition keywords to target for your product listings. 

Use the listing builder to craft the perfect Amazon product listing, and the listing analyzer will tell you where you shine and where you need help with your product listing.

Viral Launch offers AI tools to help you optimize and improve your listings. They compare it to having a pro copywriter and SEO specialist in your back pocket!

  • AI-powered listing creation
  • Listing support in multiple languages
  • Sales copywriting
  • Amazon ToS compliant

One of my favorite features of Viral Launch is the review generator. It’s hard to compete with seasoned sellers that outrank you with reviews. Their thousands of reviews beat out your dozens or hundreds of reviews.

But, the Amazon Review Generator from Viral Launch can level the playing field. 

  • This tool has helped boost review rates by 5X
  • The process is Amazon ToS compliant
  • It has a simple installation, and then you can begin your outreach review campaign

It contacts customers so you can request a review, like having an AI virtual assistant on your team.

Next, let’s look at the cost.

Jungle Scout vs Viral Launch: Pricing

Monthly and annual plans are offered on both Jungle Scout and Viral Launch. 

Jungle Scout Pricing

With Jungle Scout, you get a 55% discount if you pay annually.

Plans start at $49/month. There are also startup plans for new Amazon sellers, starting at $189 for 3 months.

Jungle Scout Basic: $49/month

This is for sellers who only need a single-use license, plus features like:

  • Review downloader
  • Product tracking (20 products)
  • Finding keywords
  • Finding and verifying suppliers

Jungle Scout Suite: $69/month

You get more features, including unlimited product and keyword research. This is for sellers who want access to more data to build out and scale their stores.

The Suite plan gets you everything in Basic plus additional features like:

  • Eligibility to add more seats to the plan
  • Product tracking for up to 150 products
  • Unlimited access to product and supplier database

Jungle Scout Professional: $129/month

The professional plan is for experienced Amazon sellers. You get everything in Suite along with extra features like:

  • 6 seats included in this plan
  • Unlimited access to product and supplier database

Viral Launch Pricing

Here’s how Viral Launch compares on pricing…

Viral Launch Essentials: $69/month

This entry-level plan is a solid option for conducting Amazon product research.

The features included will help you with:

  • Finding Amazon products to list in your store
  • Reviewing monthly volume metrics
  • Analyzing sales metrics and uncovering trends

Viral Launch Pro: $99/month

The Pro plan is for sellers who want a little more than what Essentials offers. You get added product and competitor tracking tools and limits with Pro.

This plan includes everything in Essentials, plus:

  • You get to track up to 350 best-selling products
  • Analyze up to 50 ASIN listings and 500 competitor listings (plus monitor competitor strategies)
  • Track rank changes
  • Track up to 2,000 keywords daily, including a max of 30 keywords/hour
  • Access to SEO listing optimization

Viral Launch Pro Plus Ads: $199/month

This is what Viral Launch calls their all-in-one plan. 

You get everything in Pro, plus:

  • Built-in ad creation/management
  • PPC automation plus the ability to see key metrics and data
  • Track up to 1,000 best-selling products
  • Analyze up to 100 ASIN listings and 1,000 competitor listings (including monitoring the strategies of your competition)
  • Track up to 5,000 keywords daily, including a max of 50 keywords/hour

Viral Launch offers 3 billing plans, starting at $69/month. If the price breaks the bank or you want to start with a more limited plan, you can go a la carte for $25/month with access to only market intelligence tools.

Pros and Cons

Here are the pros and cons of Jungle Scout vs Viral Launch:

Jungle Scout Pros and Cons


  • Beginner-friendly and easy to use
  • Customer service
  • Chrome extension
  • AI tools
  • Educational resources


  • Slight learning curve
  • Depending on the membership – it can be costly

Viral Launch Pros and Cons


  • Easy to use
  • Lots of tools and functions available
  • Many pricing plans available including a la carte options
  • Educational resources
  • 88% data accuracy


Jungle Scout vs Viral Launch: Final Verdict

One thing is clear: both of these tools are incredibly powerful and very valuable.

So, who wins?


Our decision is really split on this one, and here’s why.

There are two kinds of Amazon sellers: beginners and experienced sellers.

Beginners aren’t going to have the same needs as advanced Amazon sellers, but they will have unique needs to keep in mind, especially when it comes to deciding on a new business tool to use.

Jungle Scout For Beginners

Jungle Scout wins for beginners.


It’s a beginner-friendly solution to help new Amazon sellers (including Amazon FBA sellers) get the product data and sales data they’re looking for. From the streamlined layout to the easy-to-use interface, Jungle Scout is perfect for beginners.

Viral Launch For Advanced Sellers

Viral Launch wins for advanced sellers. These are Amazon sellers that are either experienced, big sellers (six-figure and seven-figure level), or both.

Viral Launch has more features and digs into the fine details advanced sellers are looking for. I feel like beginners would be too overwhelmed with all the data that Viral Launch offers, from split testing to the review generator and the FBA reimbursement services. It’s just all too much and can be overwhelming for new or smaller-volume sellers.

I hope this review helped make your decision easier!

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